Gruppo Campari is one of the most important beverage companies worldwide and bases its long tradition and succession on a rich portfolio that spans three business segments: spirits, wines and soft drinks.

Spirits and wine have been enjoyed by consumers for centuries. When taken responsibly, as they are by the vast majority of people, spirits and wine form part of a balanced and healthy lifestyleand make a major contribution to society and culture.

Gruppo Campari condemns excessive and underage drinking. We are concerned about its negative effects on our daily lives (e.g. underage drinking, drinking and driving, alcohol related illnesses, hazardous activities), which also causes a negative image and damages the respectability of our industry.

Gruppo Campari is a member of various organisations around the world that promote responsible drinking programs and education. For more information http://www.camparigroup.com/en/group/sector.jsp

Responsible Marketing & Advertising Messages Gruppo Campari policy ensures that no commercial communication about our products encourages or condones excessive consumption or misuse of spirit drinks or specifically targets under-age drinkers.

Gruppo Campari has, for a long time, endorsed responsible drinking through its marketing activities and advertisements by paying special attention to the topics of misuse, under-age drinking, drinking and driving, hazardous activities, workplace and recreation, health aspects; pregnancy; performance and Sexual success.

Beginning on September 1st 2007 all Gruppo Campari brand marketing activities carry explicit drink responsibility messages.